![]() Within a couple of months of its launch, the brand had racked up more than 100,000 fans on Facebook, which at the time was a number that eclipsed bigger brands, like Aquafina, on the platform. Liquid Death captured the imagination of the internet immediately. ![]() That was especially true when I reached for a chilly can in the midst of a brutal hangover last week, which was also when I learned that it is surprisingly easy to chug an entire can in a matter of seconds. The can also makes the water feel colder, a perception that’s apparently backed by science, making it taste more refreshing than the water that flows out of my Brita pitcher. ![]() When I first tried it, I was a little worried that the aluminum can would impart a tinny flavor, like those stainless-steel water bottles, but the water inside was surprisingly neutral with a mild minerality to keep things interesting. Mostly, though, people just thought that the brand was a highly targeted stunt intended to sell expensive water to punk kids, skateboarders, and anyone else dumb enough to pay a premium just because it comes in a tall boy can emblazoned with a skull.īut it turns out that Liquid Death - and this is coming from someone who insufferably considers themselves a water snob - is pretty damn good. Others decried the water’s heavy metal branding and slogan - “murder your thirst” - as toxic masculinity run rampant. Some called it the “Ed Hardy of water,” recalling the worst fashion trend of the early ’00s. CNN Sans ™ & © 2016 Cable News Network.When Liquid Death launched in 2017 - with just a rendering of its now-distinctive tall boy can hitting the internet - everyone was pretty sure that this new water brand was just a gimmick. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account “Most of the Twitter influencers have defined this non-alcoholic beverage brand as one of the fastest growing and appreciated its eco-friendly strategy which can disrupt the non-alcoholic beverage market,” wrote Smitarani Tripathy, social media analyst at GlobalData in a note Tuesday. Online chatter and fandom can also be credited for its rapid rise in popularity. ![]() “Liquid Death is moving people toward healthier and sustainable drinking options, not by preaching to them, but by entertaining them and making them a part of something bigger in culture.” “Like Tesla moved drivers toward better-for-the-planet EVs through sleek a great product and brand that became part of culture,” Pham wrote. Pham said the company’s name helped bolster its success. It recently expanded into flavored seltzer with unique flavors such as “Mango Chainsaw” and “Severed Line.” Liquid Death is sold in 16-ounce cans at popular stores (including Target, 7-Eleven and Whole Foods), online and at concerts because of a deal it has with Live Nation. ![]()
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